On Redesigns.
NB: While I’m not a designer by trade, I do feel that I have an eye for product design and usability. So, take this all with a grain of salt. Also, in case there is any confusion, I’m not talking about designers redesigning their own sites. This is purely aimed at people redesigning other people’s stuff.
Lately it seems more and more people have been jumping on the “I redesigned Site X” bandwagon. To me, the redesign posts can be split, more or less, into two categories: aesthetic, and usability-driven. While there certainly is overlap between the two, most done as of late seem to be playing distinctly into one or the other (and unfortunately, mostly the former).
Aesthetic redesigns tend to leave untouched the structure, usability, etc. of the site, but it will likely see the addition of gradients, perhaps a modified color palette, bevels, chunky buttons, Lobster, and so forth. Some common reasons for these redesigns seem to be that the designer was bored, disliked the existing aesthetic, or perhaps wanted to practice.
The other camp, the usability-driven redesign, seems to generally be kicked off by the designer’s dislike of one or more perceived flaws in a site’s usability and/or its structure. A menu’s hierarchy might not feel “right” to the designer. Maybe an onboarding process seems to need polish, or perhaps it’s a more ambitious restructuring of the entire site.
Regardless of which style redesign one is undertaking, one thing is almost always missing: informed design decisions. The designer most likely does not have at their disposal detailed statistics or thorough knowledge of how users are using the site or application in the first place, only of their own usage. It seems that these designers are spending time (time they could be spending with their families or building cool stuff) “redesigning” things for the sake of it, and presenting these to the site authors as things they “must” do, because they’re “better”, when they are (more or less) totally in the dark about why specific design decisions were made in the first place.
I’m not saying these redesigns are completely evil — to the contrary: if folks want to spend some time practicing in Photoshop or Fireworks or Gimp or whatever, that’s great; I’m all for it. But, where I take issue is when redesigns are presented to the community and to the app’s creators as serious efforts worth considering. Without knowing the why behind a specific feature, flow, piece of UI, etc., it’s extremely difficult to make an informed decision about changing it. Layer styles and gloss do not a better experience make. Please, let the madness stop!
Bonus: I highly recommend checking out Cameron Moll’s Good Designers Redesign, Great Designers Realign.
Discuss on Hacker News: http://news.ycombinator.com/item?id=2575744
