Kyle Bragger

• 2009-09-30

  Yale Press drops Paul Rand logo

  jstn:

  zerostyle:

  Yale drops a classic Paul Rand logo for a typeface, that just defies all common sense.

  Branding tip: if your organization is lucky enough to have a classic Paul Rand logo, never ever fucking change it. Ever.

  Source: zerostyle

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  4. 14eleven reblogged this from jstn and added:

     Oh my God, what a horrible, horrible mistake! So much for Ivy League, these people are a bunch of morons.

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  7. peroty reblogged this from brocatus and added:

     SERIOUSLY? SERIOUSLY!

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  19. lumber reblogged this from jstn and added:

      I concur. Bad form Yale. Bad form.

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  21. jstn reblogged this from zerostyle and added:

      Branding tip: if your organization is lucky enough to have...logo, never ever fucking...

  22. zerostyle posted this