Okay, this is interesting.
We played with various promoted post mechanics at Forrst, with varying degrees of success. Our users’ best promoted posts were getting > 10% CTR for a well-done post. (That’s something folks holding the pursestrings don’t seem to realize: promoted crap is still crap.)
Anyway, I’m curious how this converts, or not, so here’s an experiment*: Below is a link to my Twitter page. I’ve got ~3,500 followers on here, so let’s see what kind of click #s I can get with a pinned post. Okay, click the link! (Images don’t seem to be linkable in the dashboard.)
(*Yes, this is a completely unscientific “test”, if you can call it that, but I’m still curious.)