Viral Video Politician: Example of Ad Unit
We launched a new type of sponsorship on CH today. An advertiser gets a 3 second title card prior to the video and a 15 second post-roll for anybody who wants to stick around after the video and watch it. Also, there’s branding on the whole page. The first sponsor is AirTran.
I think what you see here typifies the compromise advertisers and web users will soon reach – creative that is minimally disruptive to the user experience, but still makes a big impression for the advertiser and provides 100% share of voice.
Well done Neil, Casey, Cohen, John, and Kunal.
I’m so glad someone is starting to get it right. Preroll ad spots are incredibly annoying and clearly exist for the sole benefit of the advertiser, at the expense of detracting from the user’s experience. Well done.
